A Study in ROI-Driven Video Marketing: Humor & the Human Touch Win New Business
Buzzwords. They are the over-used, clichéd words and phrases that permeate most business conversations. We’re all guilty of using them. Do any of these sound familiar? “Loop me in on that.” “Let’s hit...
View Article3 Ways to Use Video to Engage Your B2B Audience This Holiday Season
The holidays are an ideal time for communicating your gratitude or well wishes for a joyful season to your clients, partners, prospects and other key audience members. Video is a creative way to get...
View ArticleLead Gen & Video Marketing: The Top Three Questions B2Bs Should Be Asking
In my discussions with marketers about their content plans and lead generation strategies, I find that many ask generalities about the video production process, yet don’t inquire about the actual role...
View ArticleSmart B2B Video: A Killer Tactic for Hitting 2014 Revenue Goals
A recent marketing study found that 93 percent of b2b marketers use content marketing, and 73 percent of that content is video. If you’re a b2b company with revenue goals that you’re still struggling...
View ArticleNo Free Lunch: The Importance of Paid Social Media
It couldn’t last forever. Social media has finally grown up and realized it had to get a real job.What I mean is that social media is no longer free! If you want to truly engage your audience with...
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In Lockstep with LinkedIn Showcase Pages
On April 14, 2014, LinkedIn will remove the Products & Services tab from all Company Pages, in favor of presenting that content through more engaging and valuable features―namely the Showcase...
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Get Social or Go Home! 2014 Essentials for Your B2B Strategy
A recent Fast Company story on social media trends got me thinking about the companies I serve in b2b, especially as we dive into social strategies for 2014. Here are three key trends that I believe...
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Are You Throwing Away Media Hits Like a Half-Eaten Banana? Five Quick Tips to...
Back in the days of yore – you know, the late ‘90s – I was an intern for a corporate bank in Buffalo, New York. It was my job each morning to organize the clips sent to us from Reuters. I’d neatly cut...
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Gamifying Your Website: Attracting Leads and Keeping Them There Can Be Fun!
No matter whether you’re trying to get your kids to eat their vegetables or motivate your company’s website visitors to opt into your email newsletter – I can guarantee you’ll achieve more by making...
View ArticleTips for Increasing the Value of Marketing Infographics
By their very nature, infographics – graphic visual representations of information, data or knowledge – make for great content in social media. And, to further the return on investment, savvy marketers...
View ArticleB2B Video: It’s Not About Going Viral – It’s About Being Relevant
As far back as 2008, online video for marketing was “trending” as becoming an important medium. Five years later, the day has finally come: If you don’t have a video on your website to quickly engage...
View ArticleSocial Media: The Fundamental B2B Customer Engagement Tool
One of the most powerful ways I use social media in my personal life is to stay engaged with my nieces and nephews by following the updates and snapshots of them that my siblings post to Facebook,...
View ArticleSocial Media – Key Marketing Tactic for Staying Competitive
I recently served on a social media panel at an Executive Sales & Marketing Association meeting with Marva Bailer, who is with IBM’s NA Smarter Planet Industry Leader Software Group. The panel’s...
View ArticleFacebook Launches “Replies” Feature – Engage Your B2B Audience with 1on1...
Major B2B brands are keeping stride these days with their B2C counterparts – swimming in social media pools from LinkedIn and Twitter to Facebook and Google+, and being ranked at the top of social...
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